Auction Sellers

Thinking of selling a property at auction? That's great! You'll find that an auction conducted by Arizona Resource Auction Group offers you several advantages as a seller:
 
 Where To Begin

CONSULTATION

Call Arizona Resource Auction Group at (877) 474-2550. We will evaluate your property, talk about your specific needs and goals, and help you determine whether an auction is right for you. Arizona Resource Auction Group also has Referral Partners throughout the United States. So regardless of where your property is we can professionally assist you in the sale.

ANALYSIS

Our marketing executives will visit with you, view your property, and discuss the various options best suited for selling your property at auction.

MARKETING PLAN

Once you've decided to sell your property, we will implement our marketing plan that was designed to reach your targeted market. The marketing plan will include:

 
  •  Proprietary buyer tracking system.
  •  A specific plan and schedule for ad placements.
  • A production schedule for a high quality color brochure featuring your property.
  • Extensive direct mail, telephone, and email marketing efforts will be used.
  • An outline of any public relations efforts to be used to supplement the advertising and direct marketing effort.
  • Use of the Arizona Resource Auction Group website to draw people to your property, provide information and facilitate bidding.
  • Arizona Resource Auction Group site directors will conduct the property inspections during the marketing period.
  • A detailed Property Information Packet is typically prepared to assist buyers in their evaluation and due diligence process.
 
The Campaign

When the marketing campaign swings into action, activity begins immediately.
 
  •  Our writers and graphic designers will go to work to create custom materials promoting your property, including the high quality color brochure.
  • Display ads will be placed in various newspapers and publications depending on your targeted market.
  • Through our state of the art database system, we will select qualified buyers to whom we will mail your auction brochure.
  •  A full description and photo gallery on the Arizona Resource Auction Group web site featuring your property.
  • Automatic spydering to many other auction listing web-sites such as the National Auction List and the National Auctioneers Association web-site.
  • Additional listings on exclusive high traffic web-sites and the opportunity to be a featured property on the front page of such sites and many other websites depending on your targeted market.
  • An extensive public relations campaign and other activities to interest the press in your property (varies by property type).

As the ads, mailings, news stories, and other marketing efforts begin to generate calls, our professional auction information office will assist buyers in their due diligence in a Property Information Package  where appropriate.

The auction information office will arrange tours of your property.

In the days leading up to the auction, a site director will be on site to show your property to interested parties and to assist answering their questions.

Auction Day

Excitement, confidence and competition are the three essential elements to a successful auction event, and everything about an auction conducted by Arizona Resource Auction Group is carefully orchestrated to provide these elements.

CONFIDENCE

One of the most important auction-day functions is to provide much of the information needed for buyers to bid with confidence and enthusiasm. If the auction is on site, we give them another opportunity to take a look at the property and provide answers to their follow up questions.

This also gives us one more opportunity to point out the features of your property, emphasizing its value, and to build a rapport with the bidders that helps us to start with strong bidding once the auction begins. Finally, we work to make sure each bidder understands what to expect before, during and after the bidding to ensure that everything goes smoothly.

COMPETITION

The very essence of the auction process is competition. The auction event places bidders in a competitive environment when bidding for a property.

Prior to the bidding process, Arizona Resource Auction Groups  bid assistants circulate among the bidders to answer questions and later encourage participation and relay bids to the auctioneer. During the process, the value of the property is reinforced as potential bidders compete,

Following the sale of the property, Arizona Resource Auction Group personnel will meet with you and the successful bidder to sign the necessary paper work, collect the down payment, and arrange for the closing, which is typically scheduled within 30 days.

EXCITEMENT

Many people who have attended an auction conducted by Arizona Resource Auction Group describe the atmosphere as electric. Our auctioneers, considered among the best in the industry,  first explain the terms of the auction and give a narrative of the property's highlights. The auctioneer then provides an example of the bidding process to familiarize the audience with bid calling process and to create excitement for the auction. VIP treatment is provided for bidders with such amenities as valet parking, hors d'oeuvres and live music depending with the nature of the type of property being sold.